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Brand positioning: China's most outstanding mosaic jewelry suppliers
 
Business slogan: Chinese jewelry, art star mosaic
 
Business objectives: to become China's mosaic jewelery leader
 
Talent concept: to the letter to others, it is still business
 
Service concept: one day commitment, Ericsson hundred years
 
Product quality concept: excellence, the pursuit of excellence
 
Enterprise business philosophy: leading technology, the credibility to win
 
Entrepreneurial spirit: innovation thinking, integrity Zhiyuan
 
Enterprise mission: so that every piece of jewelry are eternal heritage
 
Enterprise development strategy: in the consolidation and development of the factory on the basis of business, and actively expand the brand, retail business, to create Art Star set production, retail, brand in one of the comprehensive top jewelry group. (Brand management, production-based, driven by the other)
 
Enterprise marketing concept: from the market, to the market to go
 
Enterprise values: customer first, made it imperative, people do their best, unity and cooperation
 
Corporate Code of Conduct: rigorous impartiality and encouragement
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